Harley-Davidsons strategy Essay Example | Topics and Well Written Essays - 500 words

Harley-Davidsons strategy - Essay Example This paper analyses the strategies which helped this company to establish strong reputation in international market. â€Å"Our vision is to fulfil dreams by providing extraordinary motorcycles and customer experiences, and by fuelling the passion for freedom in our customers† (Harley-Davidson India). In other words, Harley-Davidson is capable of delivering more than its customers’ expectations. While most of the companies promise more and deliver less, Harley-Davidson promises less and delivers more. This strategy helps the company to enhance its corporate image immensely. Harley-Davidson is considering its customers as the most important elements in its business. Customers are getting high quality services before and the after the purchase of Harley-Davidson motor bikes. The company knows very well that the existing customers are as important as the new customers. Harley-Davidson’s mission statement says that; â€Å"we ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders† (HD Values). Harley-Davidson Company is providing individualized services to the customers. In other words, customers of Harley-Davidson have the luxury to get their motorbike after the customization process. The company is ready to do a lot of customization on its bike based on the demands of the individual customers. No other motorcycle manufactures are ready to do so. This strategy is helping the company to satisfy the customer needs in a better manner. Harley-Davidson is keen in improving company’s reputation with the help of the observance of some of the key values. Some of the core values, followed in the company’s dealings are; tell the truth, be fair, keep the promises, respect the individual and encourage the intellectual curiosity (HD Values). Unlike many other companies, Harley-Davidson is keen in telling the truth to all its customers