Airline Analysis

Airline Analysis Statement of Problem: SlugAir, a small regional airline, aspires to become a much larger airline. They pride themselves on being an efficient, single-class, on-time and reliable airline. This airline appeals to those who want reliable, get me where I wanna go service whether the passengers be the everyday traveler or a cost-conscious business traveler. Currently, SlugAir serves small locations throughout California and the Western US. SlugAir serves these locations by feeding hubs for the national carriers and servicing routes that avoid the major hubs. This strategy has allowed SlugAir to become a very profitable small no frills airline. Most airlines are organized in what is called hubs and spokes. The hubs are two major cities that all of the airline's flights fly out of to smaller cities called the spokes. In between the hubs is what is considered the airlines main route as the flights in between the hubs are the companies most profitable.United AirlinesFlights to the spokes make the airline extra money and people on these flights usually have a lay over at the hub and then go onto the smaller city or may even switch planes to get to their final destination. Thus, the airline feeds its own route by flying to their hubs ( main money making cities) on the way to also getting those that want to get to smaller cities to their destinations. In order for SlugAir to become bigger and more profitable it must open a route between two major cities in the west. For efficiency, these cities need to be ones that it currently services in order to allow them to feed their own route. The competitors that we are considering are 1) United 2) Alaska 3) Delta and 4) Southwest. In order to find the best possible route to open we will...

F-117 Nighthawk Stealth Fighter Profile

F-117 Nighthawk Stealth Fighter Profile The Lockheed F-117A Nighthawk was the worlds first operational stealth aircraft. Designed to evade enemy radar systems, the F-117A was developed as a stealth attack aircraft by Lockheeds famed Skunk Works unit in the late 1970s and early 1980s. Though in use in by 1983, the existence of the F-117A was not acknowledged until 1988 and the aircraft was not fully revealed to the public until 1990. Though used in 1989 over Panama, the F-117As first major conflict was Operation Desert Shield/Storm in 1990-1991. The aircraft remained in service until being formally retired in 2008. Stealth During the Vietnam War radar-guided, surface-to-air missiles began to take an increasingly heavy toll on American aircraft. As a result of these losses, American planners began seeking a way to make an aircraft invisible to radar. The theory behind their efforts was initially developed by Russian mathematician Pyotr Ya. Ufimtsev in 1964. Theorizing that the radar return of a given object was not related to its size but rather its edge configuration, he believed that he could calculate the radar cross-section across a wings surface and along its edge. Utilizing this knowledge, Ufimtsev conjectured that even a large aircraft could be made stealthy. Unfortunately, any aircraft taking advantage of his theories would be inherently unstable. As the technology of the day was incapable of producing the flight computers necessary to compensate for this instability, his concepts were shelved. Several years later, an analyst at Lockheed came across a paper about Ufimtsevs theories and, as technology had sufficiently advanced, the company began developing a stealth aircraft based on the Russians work. Development Development of the F-117 began as a top secret black project at Lockheeds famed Advanced Development Projects unit, better known as the Skunk Works. First developing a model of the new aircraft in 1975 dubbed the Hopeless Diamond due to its odd shape, Lockheed built two test aircraft under the Have Blue contract to test the designs radar-defying properties. Smaller than the F-117, the Have Blue planes flew night test missions over the Nevada desert between 1977 and 1979. Utilizing the F-16s single-axis fly-by-wire system, the Have Blue planes solved the instability issues and were invisible to radar. Lockheed Have Blue test aircraft. US Air Force Pleased with the programs results, the US Air Force issued a contract to Lockheed on November 1, 1978, for the design and production of a full-sized, stealth aircraft. Led by Skunk Works chief Ben Rich, with assistance from Bill Schroeder and Denys Overholser, the design team used specially designed software to create an aircraft which used facets (flat panels) to scatter over 99% of radar signals. The final result was an odd-looking aircraft that featured quadruple-redundant fly-by-wire flight controls, an advanced inertial guidance system, and sophisticated GPS navigation. To minimize the aircrafts radar signature, designers were forced to exclude onboard radar as well as minimize the engine inlets, outlets, and thrust. The result was a subsonic attack bomber capable of carrying 5,000 lbs. of ordnance in an internal bay. Created under the Senior Trend Program, the new F-117 first flew on June 18, 1981, only a mere thirty-one months after moving into full-scale development. Designated the F-117A Nighthawk, the first production aircraft was delivered the following year with operational capability reached in October 1983. All told 59 aircraft were built and delivered by 1990. F-117A Nighthawk GeneralLength: 69 ft. 9 in.Wingspan: 43 ft. 4 in.Height: 12 ft. 9.5 in.Wing Area: 780 sq. ft.Empty Weight: 29,500 lbs.Loaded Weight: 52,500 lbs.Crew: 1PerformancePower Plant: 2 Ãâ€" General Electric F404-F1D2 turbofansRange: 930 milesMax Speed: Mach 0.92Ceiling: 69,000 ft.Armament2 Ãâ€" internal weapons bays with one hard point each (total of two weapons) Operational History Due to the extreme secrecy of the F-117 program, the aircraft was first based at isolated Tonopah Test Range Airport in Nevada as part of the 4450th Tactical Group. To aid in protecting the secret, official records at the time listed the 4450th as being based at Nellis Air Force Base and flying A-7 Corsair IIs. It was not until 1988 that the Air Force acknowledged the existence of the stealth fighter and released a fuzzy photograph of the aircraft. Two years later, in April 1990, it was publicly revealed when two F-117As arrived at Nellis during daylight hours. F-117A Nighthawk. US Air Force Gulf War With the crisis in Kuwait developing that August, the F-117A, now assigned to the 37th Tactical Fighter Wing, deployed to the Middle East. Operation Desert Shield/Storm was the aircrafts first large-scale combat debut, though two had been secretly used as part of the invasion of Panama in 1989. A key component of the coalition air strategy, the F-117A flew 1,300 sorties during the Gulf War and struck 1,600 targets. The forty-two F-117As of the 37th TFW succeeded in scoring an 80% hit rate and were among the few aircraft cleared to strike targets in downtown Baghdad. Kosovo Returning from the Gulf, the F-117A fleet was shifted to Holloman Air Force Base in New Mexico in 1992 and became part of the 49th Fighter Wing. In 1999, the F-117A was used in the Kosovo War as part of Operation Allied Force. During the conflict, an F-117A flown by Lieutenant Colonel Dale Zelko was downed by a specially modified SA-3 Goa surface-to-air missile. Serbian forces were able to briefly detect the aircraft by operating their radar on unusually long wavelengths. Though Zelko was rescued, the remains of the aircraft were captured and some of the technology compromised. In the years after the September 11 attacks, the F-117A flew combat missions in support of both Operations Enduring Freedom and Iraqi Freedom. In the latter case, it dropped the opening bombs of the war when F-117s struck a leadership target in the conflicts opening hours in March 2003. Though a highly successful aircraft, the F-117As technology was becoming outmoded by 2005 and maintenance costs were rising. F-117A Nighthawk on display at the National Museum of the US Air Force. US Air Force Retirement With the introduction of the F-22 Raptor and development of the F-35 Lightning II, Program Budget Decision 720 (issued December 28, 2005) proposed retiring the F-117A fleet by October 2008. Though the US Air Force had intended to keep the aircraft in service until 2011, it decided to begin retiring it to enable the purchase of additional F-22s. Due to the sensitive nature of the F-117A, it was decided to retire the aircraft to its original base at Tonopah where they would be partially disassembled and placed in storage. While the first F-117As left the fleet in March 2007, the final aircraft departed active service on April 22, 2008. That same day official retirement ceremonies were held. Four F-117As remained in brief service with the 410th Flight Test Squadron at Palmdale, CA and were taken to Tonopah in August 2008.

Oil Company and Pipeline Case Study Example | Topics and Well Written Essays - 1250 words

Oil Company and Pipeline - Case Study Example The case fall under the Alberta’s Pipeline Act, Pipeline Regulation, and applicable Canadian Standards Association (CSA) standards. Lance was hired by Bikal within the contract period to inspect the pipeline. Bikal’s contract was under the following condition â€Å"to maintain Akel’s refinery with the agreement of payment only during the uptime of the refinery†. This shows that Baikal was in the line of duty and sought to hire an outside company to work on the inspection. It is professionally ethical to consult with other companies to provide services. Baikal therefore, was to enforce a contract with Lance by having a written agreement so that the contract between the two was enforceable by law. Lance duty was to ensure proper inspection was done. Engineering allows for non-destructive testing of the materials in this case the refinery has the pipelines. What lance did was to work on the minor aspects of the pumping system as well as keep time as required by Baikal. This case is based on the pressure in the system where they were right to check the source of the pressure that is the pump. Engineering formulates guidelines on how to undertake such measures to prevent leakages in the drainage and unnecessary pressure build up, the material under testing. This provides necessary actions and safety measures for pressure testing. Akel the contracting company who owns the refinery plays a role in the case as the paying party. Failure of the system to operate means the termination of the Baikal contract. This case has incurred Akel several expenditures from the replacement of the pump as well as the broken pipeline. Akel is obliged to ask what went wrong as he enquired and found out that the first report submitted by Lance engineers was inadequate, missing standard tests. The problem was primarily due to erosion in the pipe and could have possibly led to a disaster. Lance engineers cited that â€Å"Baikal had given them

Business Analysis Case Study Example | Topics and Well Written Essays - 1250 words

Business Analysis - Case Study Example The Company drew popularity in the 1940s as a cleaning company that offered its services to the defense forces of nations especially those involved in war. The Tennant brand is strong and so is its positioning within the market. They currently hold approximately fifteen percent of the global market share, with sales growing faster than many of their competitors. Tennant’s focus was rare as they chose to deliver a sustainable value to their customers without compromising on price or performance. This strength is not imitable with new companies as it something that is built over time although many existing companies have built the same brand strength with their products. This strength has proved to be a sustainable competitive advantage for Tennant. They have exploited this strength and achieved organization. Key Issues 1) Tennant needs a strategic plan that will assure them future growth in the wake of competition and uncertainty in the market. 2) The market diversification pla ns at Tennant are intense. Tennant should focus on making their current product lines stronger. 3) Tennant is constantly facing new competition, much of which is offering discounted products making it difficult for Tennant and other companies in the industry to compete. Criteria and Evaluation of Alternatives by Criteria SWOT Analysis Strengths Tennant has strength in their discovery and early adoption of new technologies. It has allowed them to build relationships with various suppliers and service providers and has helped further build their brand name and recognition within the industry. This strength will be critical if Tennant chooses to venture in to new market segments or further expand their product line as they will always be a step ahead of their competition. This strength has proved to be a key competitive advantage for Tennant. They have exploited this strength and achieved organization. Weaknesses This industry is mostly affected by the growing consumer demands that sur pass production capability of any company. Due to this identified demand, the industry has experienced substantial growth, emanating from the expansion of market by competitors. Opportunities also arise as a result of growth. This is reflected by the current state of intense competition in the industry. Political factors fuel this demand especially due to policies regulating health standards and application of such efforts to ensure cleanliness. Opportunities The primary identified opportunity of the industry is that of providing chemical-free cleaning product alternatives as supplements to their already established product lin

Solar Energy Essay Example for Free

Solar Energy Essay |The increasing cost of energy and the reality of almost-depleted oil resources have driven man to discover alternative sources. And now, the human race has turned to the basic elements of nature by harnessing energy from wind, water, and the sun. Solar energy is a renewable form of energy and has been a major focus as an alternative source.   It offers promising potentials as a clean renewable form of energy but it also has its limitations. Sun, as our closest star, is practically an indirect and direct source of available energy here on Earth.    But it was only until recently that the potentials of solar energy appealed to society as it has been greatly improved through research and study. The sun’s energy originates from the nuclear reactions at its core where temperature reaches 15 millions  °C.   It reaches the Earth’s surface in form of light and heat and can be gained at 1Kw/ m2 under optimal conditions.   In order to use solar radiation there has to be a way to capture the energy.   Solar panels are invented to collect the sun’s energy and can de converted directly or indirectly  ¦to other forms of energy, such as heat and electricity.   Applications of solar energy can be for heating/cooling, electricity production, and chemical processes such as in solar detoxification technologies for cleaning water and air. There are many advantages of solar energy over other conventional forms.     As a renewable form of energy, the primary benefit of this is that it will never run out.   The sun provides unlimited supply of solar energy, and is virtually free after the user recovers the initial cost of installation.   The use of solar panels in homes does not need fuels and produces no waste or pollution.   The Clean Energy Ideas website further presented on the advantages of solar power that the only pollution that could be associated with this is may be during the production of the cell and transportation to ones home.   But by the time that it is installed, this solar power system has the total lack of pollution given off. Solar energy also has the ability to harness power in remote locations.   It has an advantage to bring electricity in the remote places on earth as long as the sun contains enough energy in that location. Mountain communities, for example, could benefit a lot from the electricity powered by solar energy as constructing conventional power lines in these places will be very difficult or near impossible due to expensive cost it would incur. Solar energy power system can be stand alone structures that do not require connection to power or natural gas grid. A major limitation of solar energy is its ability to collect and store energy so there is a constant power supply.   Since it cannot function at night when the sun’s power is not available or in places where the sun is not able to provide enough energy for the amount of energy needed for use, there are times that back up energy source is needed.   The irregular and variable manner that solar energy arrives on earth limits the use of this form of energy.   Large areas are also needed to collect it at a useful rate. In the United Kingdom, for example, where the country experiences not a very sunny climate, solar power is use only for low power application.   Jesse Ausebel of the of the Rockefeller University in New York in his article for the Indersciences International Journal of Nuclear Governance, Economy and Ecology, claims that renewable energy is not always green (Inderscience, 2007). He criticized solar power since a â€Å"photovoltaic solar cell plant would require painting black about than 150 square kilometers plus land for storage and retrieval to equal a 1000 MWe nuclear plant†. Since this form of   renewable energy involves vast infrastructure, such as concrete, steel, and access roads, Ausebel further added that As a Green, one of my credos is no new structures but renewables all involve ten times or more stuff per kilowatt as natural gas or nuclear, (Inderscience, 2007). The initial cost of installation of solar panels or building solar power stations can be very expensive, discouraging some of the could-be users of solar energy.   It has appealed mostly to the affluent members of society and environment advocates because buying and installing solar power equipment can cost $15,000 for an average-size home before any current starts to flow a John Greenwald wrote in his article for Time magazine (Greenwald, 1993). Advance studies and research, however, are trying to lower the cost of installation so that this could be accessible to more people.   The technology in harnessing the potentials of solar energy is getting better and cheaper with the passing years.   The price of photovoltaic cells that convert sunlight to electricity has fallen from $500 a watt in the 1960s to about $4 in the 1990s and companies are still finding ways to reduce the cost for residential use (Greenwald, 1993). As the technology is getting better, support from the federal government are also coming in.   Jimmy Carter earlier created tax breaks to spur solar development but this was later scrapped by Ronald Reagan who viewed this as meddling in the energy business, which impeded the development of renewable energy for about 10 years (Greenwald, 1993). With the current situation of our environment, however, the government and the society in general recognizes the need and benefit from developing and improving solar energy. The use of solar energy for electricity is not a farfetched idea as the technology has gone through vast improvements.   Researchers believe that solar energy is soon going to play a major role in electricity generation for the masses.   Production of this on a larger scale are being studied and improved. Budget allocations for these research and studies are being increased in countries around the world signifying that people are finally recognizing the advantages of this renewable form of energy. Energy is needed to spur human activities.   Solar energy indeed poses promising potentials in a society where conventional sources of energy are near depletion.   Undeniably, the solar energy has its limitations, but these are slowly and surely overcome with technological advances and it will not be for long when this energy form will be produced in a larger scale and cheaper rate accessible for homes around the globe. WORKS CITED:    Clean Energy Ideas. http://www.clean-energy-ideas.com/solar_panels.html Greenwald, John. Here Comes the Sun. 18 October 1993. Time magazine. http://www.time.com/time/magazine/article/0,9171,979413-3,00.html A Brief Introduction to Solar Energy. My Solar Power at Home. http://www.mysolarenergyathome.com/ Natural Resources Canada. Renewable Energy. http://canren.gc.ca/tech_appl/index.asp?CaId=5PgId=121 Renewable Energy Wrecks Environment, According To Researcher. Inderscience Publishers. 25 July 2007 http://www.sciencedaily.com/releases/2007/07/070724160209.htm

Famous All Over Town by Danny Santiago Essay -- Famous All

Every individual has times in their life where they feel isolated and alone. When this occurrs a person will search for ways to connect or feel important.. The person will do anything they can to be noticed and appreciated. In the novel, Famous All Over Town, by Danny Santiago the main character, Chato, has many reasons to feel lonely. In almost every aspect of his life he is being let down in one way or another. He has to try to deal with a family on the brink of falling apart, he has to go to a school which doesn't teach anything "fun," and he has friends that are a bad influence on him. The novel reveals how he has to endure hardships, most of us do not have, to get through a day. By the end of the novel the reader begins to understand why Chato starts to write on buildings all over town. For most individuals the home is a safe dependable environment when the world seems to be threatening. Ideally, family members support one another. This is not the case with Chato. His home is a place where he feels the most isolated. One reason he might feel this way is because of all the secrets that are being kept in his home. What bothers Chato the most is the secret his sister, Lena, is keeping from everyone but their mother. He wants to know from his sister the identity of the man who is hiding his suitcase in their shed. She lies to Chato and tells him that the man is just a friend, but Chato finds out the truth. When he does, Lena isn't very happy with him and she says, "Your're a snot nosed metiche. Get out of my life." She continues, "And don't expect me to kiss your ass!'É..'Go ahead and tell my father you little snitch baby.'"(l0l) Maybe if the family was more supportive of one another they wouldn't find it necessary to keep se... ...him down. She might have written more paragraphs on each of her main points. There are many more examples in the novel. She had more thoroughly EXPLAINED how each of the direct quotations and situations she used showed that Chato was being let down and how he felt about it. The reader could have gained MORE insight into Chato's life. I wanted to hear more about the relationship between Chato and his family. I wanted to know more about WHY his sister was keeping secrets, and why Chato was so let down by her calling him a little "snitch." It all sounded pretty much like ordinary bickering between a brother and a sister to me. I wanted her to better explain WHY Chato was being let down.Overall, I just wanted to know MORE. She needed to develop each of these examples more fully. She needed to get more "into" the feelings of Chato and explain them to her reader. Â  

The Thing in the Forrest

Sometimes in life when we have an experience that deeply affects us, it can change our whole perspective. The story â€Å"The Thing in the forest† is a example of how this can happen. The two main characters Penny and Primrose meet when they are children and share a horrific experience in the forest. Then by chance meet back at the scene and briefly reassure one another that what happened really did happen. But their contact ends there once again almost as if seeing each other was too uncomfortable. Then oddly enough both women end up going back to the forest looking for some kind of resolve. In â€Å"The Thing in the Forest† the two little girls encounter a terrifying creature that profoundly affects their sense of reality; this results in similar personal traits and shared sense of searching for what’s real despite that they never talk of it. When the two girls meet not much is given about their characters, however throughout the story we find that the two ladies have quite a few things in common. This is due to their experience in the forest that they shared so long ago. Some of the similarities are within their character and some are sheer coincidence. Neither woman has married probably because of their disrupted childhood when they were exiled from their families and sent to live in the â€Å"great house† by the woods until it was safe again at home (Byatt). This is when Penny and Primrose decide to go into the woods and are followed by a younger girl who is never seen again. The girls encounter a creature that smelled of â€Å"liquid putrefaction† and looked like a mixture of â€Å"rank meat and decaying vegetation† (Byatt). The wake of the creature leaves â€Å"a trail of bloody slime and dead vegetation† in which the younger girl disappears (Byatt). Then the very next day the girls are placed with temporary families. Once home again both girls fathers die in accidents. Penny’s father died in a firefighting accident and Primroses was a causality of the war as he was soldier. The experience of being exiled, their fathers sudden deaths and and seeing this terrifying creature that possibly killed the younger girl has hanged their sense of what is real, I’m sure the concept of love and relationship is very easily questioned for the both of them. Both women also have chosen jobs that work with children; Penny becomes a child psychologist dealing mostly dealing in the dreams of children and Primrose among her other odd jobs becomes a children’s story time teller at the local mall. Both women are embroiled with children and their minds just on different ends of the spectrum. One lis tens and one tells. When Penny and Primrose meet by quirk of fate back at the â€Å"great house†, that has now been given to the nation and made in to a museum, they are taken aback by the unplanned visit. They become aware of each other while reading a description of a story in a book about a fabled worm like creature that supposedly lurked in the woods near by. The alarm of the story and the by chance meeting of the two women while simultaneously reading its historic description jolts the two. They feel as if they would have never recognized each other if it weren’t for the given situation. They reassure each other that they both really did see the creature that it is real. The women remark on how strange it is that the children’s presence during the exile is not depicted anywhere in the history of the house. This lack of mention about the children in exile ever being in the house reaffirms some of the question of what is real in the two women’s minds. They decide on having some tea and reminisce a little more about the time they spent in exile, on the train, in the â€Å"great house†, brief tidbits of their life and the younger girl named Alys who had disappeared. It did finish her off, that little one, didn’t it? † â€Å"I wonder if we’d made her up,† said Primrose. â€Å"Nobody ever asked where she was or looked for her,† said Penny (Byatt). The women are slightly relived at their agreement because this gives them the assurance they need not to feel as if they made the whole thing up. The assumed death of the you nger girl could be said to mirror the psychological death of Penny and Primrose, and this reassurance helps them feel as if they can finally move on. This brief conversation between the two is the last contact they will have with each other. The women both decide not to honor the dinner date they planed, I believe at this point the Penny and Primrose feel any further contact with each other is unbearable because of the underlying memories of any supplementary conversation. Yet they are still searching for what is real within them selves. Searching to the extent that both women are drawn back in to the woods and for the same reason. Primrose goes to the woods with purpose; she even follows the same path from years ago. Primrose had really been in a magic forest. She knew that the forest was a source of terror† (Byatt). While in the forest she questions what is real in her life, her home and how her mother disclosed that her father had been killed. She resolves that the forest and what happened in it to be truly real. In all of her thinking she decides she is satisfied and in turn wants to go home. The way Primrose views this experience and the woods around her in a story like fashion is very telling about why she deals in storytelling for a job. It all comes from the same place and this is why she has always careful not to scare the children she reads to. Penny on the other hand ends up in the forest even after purposely walking in the opposite direction of their original path. She is very perceptive of her surroundings in a different way than Primrose, who feels the need to almost coach herself along in a story like fashion, whereas Penny was looking for signs of the creature. She looked for all things that would be concrete evidence of the creature. It was the encounter with the thing that led her to deal professionally in dreams. Something that resembled unreality that had lumbered into reality, and she had seen it† (Byatt). Penny believed she could feel the creature and decided that it chose to recede back into the forest. She also spent some time thinking of her own father and how when he died her mother became a recluse, seeing this reaction scared her emotionally. This is the reason she threw herself in to study and possibly never married. At the end of it all this women still do not converse or sit with one another when taking the same train home. They just share an acknowledgeable stare at the train station then go their separate ways. Primrose goes home and back to work but with a new confidence, she decides to tell the story of â€Å"The Thing in the Forest† she is no longer afraid. Penny goes back to the woods with the conviction that she needs this, for this creature to come to her because it has become the most real thing she can recognize. â€Å"She was ready† and waiting for it (Byatt). Despite how different these women are, they are one in the same. Penny and Primrose shared something awful that forever changed them in very similar ways. They also shared separate experiences in the same forest and came to the same realizations that the creature is real and it had affected their person emotionally and steered their paths throughout life. It is apparent to me that that these similarities the women share cannot be a coincidence but are a direct result of that horrifying day they saw â€Å"The Thing in the Forest†.

Scholarly Text Reflection

My scholarly text â€Å"How useful is plantations in learning anatomy' was written by a group of researchers. Some elements that helped me comprehend the text w as the vocabulary because it was anatomy terminology that is in my anatomy and physiology cal as. What also helped me was the texts formation because it was in order from the experiment .NET that was taken place. I was also familiar with the tables and charts in the article as well.Some key ideas from the text that I understood was the type of experiment the at was being made along with why and what it was for. Also knew what plantations was b cause of the surrounding vocabulary that helped me figure out what it meant, it means the hands on work with materials and cadavers. I believe that the plantations works well with lea ring anatomy or any subject with students learning about it. These contribute because it all reel dates back to anatomy and the human body and the subject of the article.One place that confused me or prov okes a question is the tables and charts. T here are some words and numbers on them that don't make sense because don't know w what they refer to. Although understand most of the table and its data, I don't fully get it. A s tragedy could use to address my confusion with is to reread the text that talks about the tables and charts, then go over the tables and charts again. If still can't figure out my confusion I would ask my teacher for help or from an expert.

Brain essays

Brain essays Your brain's right and left side have distinctly different ways of looking at the world. The left side of the brain controls the right side of your body and, in essence, is logical analytical, judgmental and verbal. The right side of the brain controls the left side of the body and leans more to the creative, the intuitive. It is considered more with the visual and emotional side of life. Most people, if they thought about it, would identify more with their left side of the brain. As you read, your left side of the brain is sensibly making connections and analyzing the meaning of the words, the syntax and other complex relationships while putting it into a "language" you can understand. Meanwhile, your right side of the brain is providing emotional and even humorous cues, decoding visual information and maintaining an integrated story structure. While all of this is going on, the two sides are constantly communicating with each other across a connecting fibre tract called the corpus callosum. There is a certain amount of overlap but essentially the two hemispheres of the brain are like two different personalities that working alone would be somewhat lacking and overspecialized, but when functioning together bring different strengths and areas of expertise to make an integrated whole. So, when trying to find out what side of the brain Richard uses more often, he had to take different types and styles of tests. These tests consisted of; an alert scale of cognitive style test, a multiple intelligence self-assessment test, and a brain dominance indicator test. As the results came back, it is understood that Richard's brain is more left-sided than right-sided. Also, he is very bodily kinesthetic intelligent and interpersonal intelligent. Richard is going into the business field, and most people in the business field are left-brained and have interpersonal intelligence, meaning, yes, Richard is going into a field that he will be...

Promoting Your Books With Pinterest

Promoting Your Books With Pinterest Pinterest, a social media site, initially was popular among crafters, homemakers and Do-It-Yourselfers. Its becoming a popular destination as authors search for additional marketing possibilities. Pinterest can drive traffic to an authors blog or website, increase reader awareness and generate book sales. PINTEREST Pinterest is a free site (www.pinterest.com) where users set up boards and pin things they like to their boards. Think having a wall full of   bulletin boards. Create as many boards as you desire – one or hundreds. Name them – Books to read, Gardens, Fun to wear, etc. If you see a post on the main page that you like, click the heart on the upper right. If you want to save it, click pin it on the upper left. A box opens up where you choose which board to pin it to. Follow people. For instance, type chopeclark in the search box and youll find Hopes Pinterest page. On the upper right, click follow. Its that easy. Dont forget add your Pinterest link in your signature block, on your website and on your blog posts. WHY PINTEREST? Pinterest has over 100 million users. An estimated 70 percent of users pin/click through each month. Some authors have reported that Pinterest generated traffic surpassed Google+ and Twitter. TO PROMOTE YOUR BOOKS Set up a board for each book, or each series. Add a description about your book on each board. Include relevant keywords to show up in searches. Include links to your web site, blog, and sales page. (Descriptions are limited 500 characters. Bitly.com shortens those lengthy Amazon links.) Add pins that complement your book. Good visual images have the best chances of getting repined. They recommend having at least five pins on each board. Add pins that reflect the time period of your book, the area its set in, food or clothing of the era, recipes, etc. For instance, on my Trail Angel Mama – hiking board, I added pins about the Pacific Crest Trail, Wrightwood, California (story location), and links to useful hiking pages. When I publish a blog, I pin to my board, which directs Pinterest users back to my blog. When you start a new project, create a new board. Add pictures and information from your research. If the WIP name changes, edit the boards name. This helps promote your book prior to publication. Author Susan Wittig Albert has several series: China Bayles, Darling Dahlias and the Robin Paige Victorian mysteries that she co-writes with her husband, along with several stand-alone historical fiction books. Shes an active Pinterest user: 127 boards, 2,000 pins, and 3,000 followers. See her Pinterest page here. https://www.pinterest.com/susanwalbert/ Another Pinterest author is J.F. Penn. She has 31 boards: one for each book, and one titled My Books. She has a A Day in the Life of a Writer board sharing snippets of her life.https://www.pinterest.com/jfpenn/ TIPS Pin things specific to your target audience. Is it useful or entertaining? Hot Pinterest topics are: Food, fashion, fitness, beauty, dà ©cor, travel, crafts, children and pets. Share pins with valuable content: Blog posts, images, videos, essays, stories, character profiles. Be steady and consistent with your pinning to maximize your exposure. Better to briefly pin several times a week instead of binge pinning once a month. Pin at peak viewing times: late afternoons, early evenings and weekends. Pin your own unique pins along with repining others in your theme. READ MORE HERE: 56 Ways to Market Your Business on Pinterest, copyblogger.com/pinterest-marketing/ Your Writer Platform has a blog with usable tips and links detailing how to accomplish the recommended tasks. yourwriterplatform.com/use-pinterest-to-market-book-and-author-brand/

Knowledge is generated through the interaction of critical and Essay

Knowledge is generated through the interaction of critical and creative thinking. Evaluate this statement in two areas of knowle - Essay Example People need to only reflect on how whoever writes history develops greater power and it becomes too painfully real how knowledge enhances different forms of power, including political and economic power. How people acquire knowledge and define it, however, is highly debated. The rise of emotional intelligence, for instance, questioned knowledge as pure logic. Feminists aim to call emotions and perceptions as equally valuable sources and components of knowledge. Some also argue of the unification of creative and critical thinking, because they are related and more effective in generating knowledge together (Mayfield 4; Paul and Elder 118). This paper evaluates this belief using the areas of knowledge of ethics and sciences. Knowledge is generated through the interaction of critical and creative thinking. Ethics refer to the people’s guiding principles of what is right or wrong (Means 52). Ethics uses both critical and creative thinking skills. This paper first defines and diffe rentiates critical thinking and creative thinking. In the traditional TOK Diagram, see figure 1 below, the ways of knowing are through emotions, reason, sense perception, and language. Creative and critical thinking are both ways of knowing, but they are closely interrelated (Paul and Elder 118). Critical thinking analyzes and evaluates a particular material, while creative thinking concerns inventing something new (Mayfield 4). Creativity, however, has a â€Å"critical component,† and not just portraying â€Å"imagination† or â€Å"inventiveness† (Paul and Elder 118). In business, for instance, creativity is valuable if it leads to innovation of products, services, processes, and systems. Creativity must also have a critical output too. In connection to the TOK diagram, critical thinking primarily involves reason and language, or the right side of â€Å"knowing† in the TOK diagram. Creative thinking uses emotion and sense perception, or the left side of â€Å"knowing.† Reason and language are often used by sciences, but ethics employ emotion and sense perception too. But clearly, the diagram is a circle. It shows the unity of all forms of knowing for all areas of knowledge. Ethics uses reason and language too. It must be reasonable to be embraced by people, and it must also use persuasive language to convince people of its effectiveness in differentiating right from wrong. Knowers should be able to use all four ways of knowing to arrive at a balanced and ethical decision or option (Paul and Elder 118). Figure 1: Traditional TOK Diagram Ethics cannot be arrived at by using only emotion and sense perception; it also needs the guidance of reason and language. An example is the ethics developed by Immanuel Kant. Kant argues that people should be responsible for their moral actions and they have a duty to act morally (Bartlett 224). This is based on both the emotions of doing what is right and the reason for choosing right over w rong. Emotions are important to ethics, because some people need to feel that they are doing the right thing. For instance, merely following instructions from a superior can seem right, but it can also feel wrong. This can be related to employees of Enron, who followed their corrupt executive managers, because they also wanted to be rich and improve the stock price of Enron. It seems right to be doing this for the company, but it feels wrong, because they are duping their shareholders, as well as their diverse stakeholders. Perceptions are further

Assessing & Analyzing the Impact of the British Petroleum (BP) Essay

Assessing & Analyzing the Impact of the British Petroleum (BP) Deepwater Horizon Oil Spill in the Gulf of Mexico - Essay Example is a petroleum manufacturing company which was founded in the year 1889. It is a London based company and is one of the largest companies in the world. It is engaged in the business of exploration of oil and petroleum and manufacturing of various petroleum products. BP is vertically integrated and is engaged in all allied business activities related to the oil and gas industry (Yahoo Finance, 2012). It is a multinational company and its shares are traded in the New York Stock Exchange (NYSE) and London Stock Exchange (LSE) with the ticker symbol â€Å"BP†. BP is associated with a rich history and has achieved numerous landmarks on its way to become a large multinational company as it stands today. BP is committed towards becoming the industry leader and maximising the wealth of its shareholders through energy supply to its customers in a responsible and safe manner. The business segments of BP are primarily two, namely a) the oil exploration and manufacturing unit, and b) the marketing and refining business unit. Recently BP has engaged itself in exploring sources of renewable energies as well. The recent tragic incident involving the Gulf of Mexico oil spill had a significant negative impact on BP and the company has taken several strategic initiatives to restore its reputation in the market. Gulf of Mexico Oil Spill The Gulf of Mexico oil spill incident took place on April 20, 2012. It is regarded as one of the largest disastrous event corresponding to the petroleum industry history. The incident took place at Deepwater Horizon, which is a semi-submersible rig meant for oil drilling and situated offshore in the Gulf of Mexico. An explosion occurred which set the oil rig on fire and 11 crewmen were found dead. Several other workers working there were injured. The explosion took place while the oil drilling was on at a water depth of around 1500 m and BP was the principle operator of this project. The explosion occurred because of the ignition of methane gas in the drilling rig which expanded into the rig due to high pressure exerted by the methane gas. Later on after this mishap, oil leak was found which began to spread at a fast rate. According to the reports of Flow Rate Technical Group, the leak resulted in spilling out of oil amounting to around 4,900,000 barrels of oil. The resulting oil spill quickly spread over a large area of water covering around 1,500 square kilometres. After considerable efforts the wellhead was successfully capped on July 15, 2010. A commission was set up by the US government to investigate on the reasons behind the explosion and oil spill which released its final report on January 5, 2011. According to this report several faults were identified on the part of BP which led to the occurrence of this disastrous event. They were mainly accused of making an attempt to work on the project at cheap rate that resulted in the explosion and oil leakage. One of such fault detected was that BP did not make use of any diagnostic tool which could have the ability to test for the tensile strength of the cement used to build the rig. Another major fault in the part of BP was that it ignored the pressure test which indicated negative results. In addition to this BP did not make any effort to plug the pipe with the help of cement. Hence all these facts suggest that BP was primarily responsible for the oil spill at Deepwater Hori